Connect with NBOA Members

Meet the board members who connect industry leadership with Carson College faculty and students.

The Board

The National Board of Advisors is composed of senior marketing, sales, and international business professionals who are committed to the mission of Carson College of Business at Washington State University. Board members bring decades of industry experience across a wide range of sectors, company sizes, and geographies.

The board meets annually in Pullman for the three-day advisory program and maintains ongoing engagement with the college throughout the year through committee work, student mentoring, and curriculum consultation.

Member Bios

Our advisors bring practical experience from real estate, marketing technology, program management, sales leadership, public sector technology, digital commerce, and brand leadership. Their stories help students see the many ways a Carson College education can become a career.

Jenifer Bitzer headshot
Board Member

Jenifer Bitzer

Real Estate Advisor · Marketing Advisory Board Member

A Pacific Northwest native, Jenifer Bitzer helps clients navigate some of the most important decisions of their lives through careful listening, clear communication, and thoughtful risk management. Her real estate work draws on deep knowledge of Seattle neighborhoods and a trusted network of partners across financing, staging, and related services. Before moving into real estate, Jenifer spent 23 years in finance and insurance marketing, with experience in branding, events, sponsorships, and community relations. She serves on the Big Brothers Big Sisters of Puget Sound Ambassador Board and the WSU Carson College Marketing Advisory Board.

Reid Wilson headshot
Board Member

Reid Wilson

Senior Marketing Technology Manager · Microsoft

Reid Wilson is a Senior Marketing Technology Manager at Microsoft with more than a decade of experience building the systems that help marketing teams scale. A Washington State University graduate in public relations with a minor in English, Reid began in creative services at Puget Sound Energy before moving into marketing operations. His career has included roles at Emeritus, PayScale, Cloudflare, and Microsoft, where he has focused on marketing technology, data-driven decision making, and operational modernization. He helps students understand pathways into digital marketing, revenue operations, and marketing technology leadership.

Keri Rhodes headshot
Board Member

Keri Rhodes

Senior Director of Program Management · Spiceology

Keri Rhodes brings a strategic, entrepreneurial approach to marketing, sales operations, and scalable growth. As Senior Director of Program Management at Spiceology, she streamlines marketing and sales operations, supports channel go-to-market strategy, and builds programmatic systems that improve consistency and efficiency. Previously, she helped launch and grow Kaspien's marketing department into a team of more than 30, supporting more than 2,000 partner brands and $25 million in annual marketing revenue. Keri earned her WSU degree in international business with a marketing minor and has served on the WSU Marketing Advisory Board since 2020.

John Hale headshot
Board Member

John Hale

Senior Account Executive · Sharp Business Systems

John Hale is a 1986 Washington State University graduate in business administration and marketing who has served on the Carson College of Business NBOA Marketing Board since 2013. His career has centered on business-to-business sales and sales management in the office technology industry, including his current work with Sharp Business Systems. John focuses on customer satisfaction, long-term relationship building, and helping students understand what employers seek in entry-level candidates. He brings practical perspective on sales careers, financial justification, building a book of business, and the skills needed for short- and long-term success.

David Gregory headshot
Board Member

David Gregory

Sales Associate · Apartments.com

David Gregory is a results-driven sales and advertising professional with extensive experience across media, digital, and B2B platforms. Currently a Sales Associate with Apartments.com, he partners with multifamily clients to deliver strategic advertising solutions that drive occupancy and revenue growth. David previously held senior leadership roles with iHeartMedia, Comcast Advertising, and FOX Television Sales, where he led multimillion-dollar revenue portfolios, developed market strategies, and built high-performing sales teams.

He earned a Bachelor of Science in Criminal Justice from Washington State University and serves on the Carson College National Board of Advisors, where he contributes industry insight to support business education and student development.

Don Lionetti headshot
Board Member

Don Lionetti

Sales Director · Microsoft US Public Sector

Don Lionetti is a 1987 Washington State University graduate in business administration with a marketing minor who has served on the Carson College of Business National Board of Advisors for 15 years. He has chaired the Marketing Advisory Board and served as Chair of the full National Board of Advisors. After eight years with Xerox, Don joined Microsoft, where he leads a national team serving Native American tribal government, gaming, and Alaska Native organizations. His work centers on trusted advisor relationships, technology solutions, account management, intrapreneurship, and helping public sector clients improve efficiency and better serve their communities.

The Department

The Department of Marketing and International Business at Carson College of Business prepares students for careers at the intersection of human connection, global markets, and emerging technology. The department offers undergraduate and graduate programs in marketing, sales, and international business, with faculty who are active scholars and engaged practitioners.

Washington State University is a land-grant institution with a commitment to student success, research, and service to the state of Washington and beyond. Carson College of Business is AACSB-accredited and consistently ranked among the top business schools in the Pacific Northwest.

Contact

For questions about the NBOA program, board membership, or the Career Explorer tool, please contact the Department of Marketing and International Business at Carson College of Business, Washington State University, Pullman, Washington.

Explore Career Connections

Use the Career Explorer and Career Quiz to identify paths that match your interests, then connect those paths back to board members with relevant experience.


Open Career Explorer    Take the Career Quiz