National Board of Advisors

Marketing, Sales & International Business Advisory Program
Carson College of Business ยท Washington State University

๐Ÿ“ Pullman, Washington ๐Ÿ“… April 28โ€“30, 2027 ๐Ÿ‘ฅ 40 Board Members ยท 10 Faculty
3
Days
40
Board Members
10
Faculty
3
Focus Areas

Program Overview

The National Board of Advisors convenes marketing, sales, and international business leaders with Carson College faculty for three days of strategic dialogue, curriculum input, and student engagement. This is the annual gathering that shapes the direction of one of the Pacific Northwest's leading business schools.

Day 1

Arrival & Strategic Orientation

Welcome reception, keynote from the Dean, and orientation to the college's strategic priorities. Board members connect with faculty and each other.

Day 2

Working Sessions

Deep-dive breakout sessions across Marketing, Sales, and International Business tracks. Curriculum review, industry trend panels, and student case competitions.

Day 3

Student Engagement & Close

Direct student interaction โ€” career panels, mock interviews, and the annual advisory board dinner. Board recommendations presented to leadership.

Career Explorer

Our student-facing tool helps undergraduate marketing and sales students discover career paths that match their interests and strengths. Board members are invited to contribute job criteria and employer perspectives.

โญ Daily Focus
Explore All Careers โ†’
Explore Careers โ†’

Focus Areas

Marketing

Brand strategy, digital marketing, consumer behavior, marketing analytics, content and social media, and the impact of AI on marketing careers.

Sales

B2B and B2C sales leadership, sales operations, customer success, revenue strategy, and emerging sales technologies.

International Business

Global market entry, cross-cultural management, trade policy, supply chain strategy, and career paths in multinational organizations.